Setting up ticket prices and pricing groups

The price of your tickets is an important consideration when planning your event. Will you offer one set rate? Or have multiple price brackets? 

Using ticket prices and pricing groups, you can set up tickets for:

• Age groups (adult, child, concession)
• Status (general admission, VIP)
• Date and time (Cheap Tuesday, opening night)
• Amount of guests (single, couple, family, group, table)
• Section of the venue (standing room, tables)

When creating a new event you will have the option to add your ticket prices, import a pricing group template, or select a free event. Ticket prices entered upon Create New Event will then be defined within the Default Pricing Group.

This article covers:

1. Editing existing tickets or pricing groups
2. Adding an additional pricing group
3. Linking pricing groups with session times and sections

 Editing a pricing group/tickets price

If you're looking to add or edit existing ticket types, promotion (discount) codes, or assign and preview custom ticket styles, you will need to edit a pricing group.

A pricing group allows you to define your ticket prices, ticket style and promotion (discount) codes. Most events will utilise the one pricing group, that contains all ticket types and promotions for the event. This is often seen as the Default Pricing Group.

To edit a pricing group:

1. From the left menu, click Dashboard
2. From the Manage events overview, click on your event
3. From the left menu, click Pricing groups (ticket prices), under Ticketing
4. Click on the name of the pricing group you want to edit
5. Scroll through the page to select the section you want to change. You can edit:
   • Ticket price: add or remove a ticket type, change your ticket price, add headers, set limits and capacities, add early birds and choose what custom data is collected for each ticket
   • Promotions (discounts): set up a percentage or amount that is discounted from your ticket price during checkout
   • Ticket style: assign your custom ticket style to your event

Adding a new pricing group

Adding new pricing group allows you to allocate a different set of ticket prices, promotions (discount) codes or ticket styles to particular sessions or sections within your event.

Some examples of when a new pricing group would be required includes:

• Different rates for matinee or preview performances
• Promotions codes that can only be used on particular session times
• Seats vs merchandise sales
• Unique ticket style for options offered
• Cheaper Tuesday shows
• Stalls vs dress circle seating

To set up a new pricing group:

1. From the left menu, click Dashboard
2. From the Manage events overview, click on your event
3. From the left menu, click Pricing groups (ticket prices), under Ticketing
4. Click Add pricing group
5. Give the group a name and click OK
6. Add relevant tickets types, promotion codes and assigned ticket styles

In order for this new Pricing Group to take effect, you will need to assign it to a session and/or section under Pricing Schema.

Linking pricing groups with session times and sections

The Pricing Schema allows you to assign particular Pricing Groups to the applicable Sessions and/or Sections. It ensures your customers can only select the prices that relate to the sessions and sections they have selected. 

Before you can set a pricing schema, your event will need:

• Sessions and/or Sections
• Pricing groups

Once you have set up these features in your event, you can set the pricing schema by:

1. From the left menu, click Dashboard
2. From the Manage events overview, click on the event 
3. From the left menu, go to Pricing schema (under Ticketing)
4. A table will load, outlining your sessions, sections and the pricing groups assigned to each. Using the drop-down boxes in the Pricing groups column, assign a pricing group to each section and session
5. Click Save