Add Google Analytics, referring tags or Facebook pixels to your TryBooking events to track and determine where that booking originates from.
Knowing how and where your patrons come to your event can be created in TryBooking via a number of different options. You may wish to track your conversion from an advertising spend or associates who may be recommending your event to their membership. We offer a variety of tracking options to consider.
Consider which option or combination of options works best for you.
TryBooking tracking URL's
If you're promoting your event via Facebook, Twitter, Google+, your website, an association website or media website, you can now monitor your patronage from each medium. Just add your URL to these sites and monitor them via the “Ticket Sales per URL Referrer Report”.
On this report, you will only see the sites that allow for their URL to be passed through. For those sites that don't pass their URL through, please consider using a tag in your URL.
Adding tracking tags to your event
You can add tags to your URL in order to track which specific groups/sites are bringing most traffic & bookings to your event. Tags are also extremely useful when figuring out which commissions need to be paid based on sales delivered in certain situations.
How to add your tag:
- Type your URL into your web browser i.e. www.trybooking.com/DICO (press enter)
- This now changes the URL to a longer version i.e. for the case above this becomes http://www.trybooking.com/Booking/BookingEventSummary.aspx?eid=58202
- At the end of this longer URL, add in &track=XXX (where XXX is your tag). Your tag could include words to describe that group e.g Association, Blog, Website, Joesfacebook, Alumnifacebook etc. You can setup as many of these tags as you need.
- Pass the full URL including the respective tag to your groups asking them to link it electronically to their pages.
You can now track your patronage on the “Report ticket sales per tracking tag”.
You can also add Google Analytics to the event homepage which will track entry and the completion of the booking process.
Google Analytics tracking code
With TryBooking you can have your own Google Analytics tracking code fire on the event landing page and also the booking confirmation page. This will, in effect, let you track your marketing effectiveness as you can track the flow of traffic from your marketing to your website and then the same users to TryBooking, seeing those who start to book a transaction and those that complete.
Complete the following steps in Google Analytics:
- Access the tracking ID
- Log into your Google Analytics Account located at https://analytics.google.com
- Choose the account that you wish to use
- Navigate to the 'Admin' section
- Click "Property Settings"
- The Tracking ID should be shown within this section. Please copy the Tracking ID
- Locate your event tracking in TryBooking
- Go to Events > on the dashboard.
- Under Event Promotion, click on Event Publication.
- Click on the third tab in the row called Event Tracking.
- Tick 'Enable Google Analytics'
- Enter the Tracking ID recorded from Step 1
- Checking installation
From within Google Analytics, you should now see page views from the Trybooking.com domain. As an additional check, you can usually install the 'Tag Assistant web plugin from Google' that will show which code is firing on each page. You should notice your GA code firing on your landing and confirmation pages.
Adding Facebook pixels
TryBooking allows you to track your Facebook ad spend against the number of successful purchases and bookings. If you use one Facebook ad manager for multiple TryBooking accounts, you can define and track the expenditure based on a TryBooking account and event. This means you can run different ad campaigns for one event and attribute the purchase value and bookings back to that one ad.
Adding the facebook pixel is easy. Just click on your event, select event publication and then the tab event tracking.
Access the pixel section
- Log into your Facebook Business Manager and go to Assets > Pixels.
- Each facebook ad account has only one pixel.
Setting Facebook tracking in TryBooking
- Go to Events > via the dashboard.
- Under Event Publication, click on Event Publication.
- Click on the third tab in the row called Event Tracking.
- Enter the facebook pixel and tick "Enable Tracking"
Tips to creating your Facebook Ad:
- When creating a custom conversion, you need to set the category to Purchase. This will report back the dollars spent and will count each booking purchase.
- Under the rule, select “URL contains” and enter the URL of the page you want to track. This will most likely be the “Booking Message” page that a customer sees after they have made a booking(s) to your event. The URL for this page is examples - https://www.trybooking.com/book/confirmation or https://www.trybooking.co.uk/book/confirmation
- Under category, select “Purchase”.
- To check how your pixel is interacting, consider using the chrome extension Facebook Pixel Helper
- Enter the name/description for your pixel, such as “Booking Successful”.
- You may wish to set a conversion value (optional). This will help you track your return on investment. Typically this will be your revenue (ticket price).
- When setting up the custom conversion you select Event for the Rule type, then set content_name as TryBooking Account ID-Event Name. This will refine your tracking to a specific Facebook Ad or account. If our TryBooking account number was 1234 and our event was called Events Made Easy and I wanted to track only the ads relating to this one event, I could place against content_name the following 1234-EventsMadeEasy. This ensures that other ads for other events are not added and incorrectly reported back to this one specific Facebook ad. Don't forget to choose the category of Purchase too.
Test your pixel to ensure it's active by making a test booking for your event
- Make a test booking for your event. (You can refund this booking later).
- Complete the booking process and make sure you end up at the Transaction Successful page with the correct URL that you installed in your Facebook pixel earlier.
- Once you are on the page, the Facebook pixel should activate and recognise someone has landed on that page. It could take a little time for your test to register in Facebook (30mins to 1 hour).