With TryBooking you can have your own Google Analytics tracking code fire on the event landing page and also the booking confirmation page. This will, in effect, let you track your marketing effectiveness as you can track the flow of traffic from your website to TryBooking, seeing those who start to book and those that complete.
Add your Google Analytics ID to your TryBooking Event
Step 1: Access the tracking ID
Log into your Google Analytics Account located at https://analytics.google.com
Choose the account that you wish to use
Navigate to the Admin section
Click on Create property, then select Web and Continue
Enter the property details: pick a website name, we suggest 'TryBooking'
In the website URL enter the URL that corresponds to the region your events are being hosted on:
AU: https://www.trybooking.com
NZ: https://www.trybooking.com/nz
UK: https://www.trybooking.com/uk
*Ensure that you select https://Enter the industry category (not compulsory) and reporting timezone
Once created, navigate to Property settings in the Admin section
The Tracking ID should be shown within this section. Copy the Tracking ID
Step 2: Add your Google Analytics ID to your TryBooking Event
On the left menu, select Dashboard
Under Manage events overview, click on the name of your event
Under Event promotion in the left menu, click on Event publication
Click on the tab Event tracking
Tick Enable Google Analytics
Enter the Tracking ID recorded from Step 1 above
Select which 'events' your wish to track e.g. view event, view sessions, view data collection, view checkout, submit payment and view confirmation receipt
Click Save
Repeat these steps for any additional events you create
If you would like to apply Google Analytics tracking to all new events you create, you can set this up via Global Events Settings. See: Global Event Settings
Using Google Analytics with Embedded Widgets
For Google Analytics to work with the Embedded Widgets options (both Event Listing and the Embedded widget) it involves cross-domain tracking.
For it to work it requires 2 things:
1. The Measurement ID to be used on both the website that has the widget embedded and added into the TryBooking event.
Log into your Google Account and open your Property (best to use the property you already use for your website.)
Click on Admin
icon on the left side of your screen.
Under Data Collection and Modification, click on Data Streams
Then click on the data stream that you use for your website (should have your website domain located on the bottom)
Once click it should open a new screen, where you can find and copy the Measurement ID on the right side of the Stream Details section:
For more details check this guide that will walk you through where you can locate the Measurement ID: https://support.google.com/analytics/answer/12270356
2. In Google Analytics you will need to ensure you have setup tracking on both your website's domain and the TryBooking domain (https://www.trybooking.com).
Head back to the Web Stream Details (where you previously retrieved your Measurement ID) and under Google Tag, click on Configure Tag Settings.
Once open, under Settings click on Configure Your Domains.
Then simply add a condition, set the match type to exactly matches and enter in www.trybooking.com
For further details see: https://support.google.com/analytics/answer/10071811
Accessing Page views
From within Google Analytics, you should now see page views from the Trybooking.com domain:
Ensure that you have selected the property that has TryBooking as a domain configured
On the left menu, under Life Cycle and select Engagement, then Page and screens.
Search your event URL. e.g. /events/landing/243359.
If you can’t find it there and you have recently setup the cross domain tracking, you can check the Real-Time reports and search for the same URL. It can take up to 24 hours for Google Analytics to update reports.
Setting up Tracking Events in Google Analytics
Google Analytics tracking events can be used to measure your ticket purchases from campaigns and view your event checkout funnel.
To set up a Tracking Event on Google Analytics:
Open your Google Analytics account & property, that you wish to track data from.
Head to the Admin
on the bottom left corner of the screen.
Under Data Collection and Modification, click on Data Streams
Select on your Web Data Stream, once opened under Events, click on Create Custom Events
Click on the create button on the top right of the form. There you can create your custom events
We recommend you create the following tracking events:
Track Event Selected | Custom Event Name | Matching Conditions 1 |
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| Matching Conditions 2 |
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| Parameter | Operator | Value | Parameter | Operator | Value |
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View Event | event_landing_page | page_view | equals | page_view | page_path | contains | /event/landing |
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View Tickets | event_add_to_cart | page_view | equals | page_view | page_path | contains | /tickets |
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View Checkout | event_begin_checkout | page_view | equals | page_view | page_path | ends with | /event/checkout |
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View Confirmation Receipt | event_checkout_confirmation | page_view | equals | page_view | page_path | contains | /event/checkout/confirmation |
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Optional tracking events, based on your trybooking event setup:
Track Event Selected | Custom Event Name | Matching Conditions 1 |
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| Matching Conditions 2 |
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| Parameter | Operator | Value | Parameter | Operator | Value |
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View sections | event_sections_screen | event_name | equals | page_view | page_path | ends with | /sections |
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View Sessions | event_session_screen | event_name | equals | page_view | page_path | ends with | /session |
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View Data Collection | event_data_entry_screen | event_name | equals | page_view | page_path | ends with | /dataentry |
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