TryBooking allows you to track conversions and purchase within your Meta Business account. This means you can run different ad campaigns for one event and attribute the purchase value and bookings back to that one ad.
How to find your Pixel ID in Meta Business Manager
If you have not yet created a Meta Pixel, follow Meta's Getting started guide.
To locate Meta Pixels that have been previously created:
Log in to your your Meta Business account, and select Ads Manager on the side menu
On the side menu select All Tools, then select Events Manager
On the side menu select Data Sources. Here you'll find your Meta Pixel ID
Adding a Meta Pixel to your event
From the left menu, click Dashboard
Under Manage events overview, click on the name of your event
From the left menu, select Event publication under Event promotion
On the Event publication page, select the Event tracking tab
Tick the Enable Facebook Pixel checkbox
Enter your Meta Pixel ID into the Facebook Pixel ID field
Select the Track all events checkbox if you wish your Facebook Pixel to fire for all the events listed e.g. View Event, View Sessions. Alternatively, select the specific events you wish to track
Press Save
Which Facebook Standard Events do the TryBooking tracking events correspond to?
The following tracking events are listed on the tracking page in TryBooking, below we have listed the Standard Events in Meta that they correspond to. If you wish to track a particular TryBooking URL with a Standard Event of your choice, we suggest linking a Standard Event with a Custom Conversion within Meta. For more further information, please see Meta's Custom Conversions Guide.
Tracking event listed in TryBooking | Facebook Standard Event |
View Event | ViewContent |
View Sessions | InitiateCheckout |
View Data Collection | ViewContent |
View Checkout | AddToCart |
Submit Payment (this is for PayPal payments only) | AddToCart |
View Confirmation Receipt | PageView Purchase |
Should you want to apply your Meta Pixel to all new events you create by default, you can set this up via Global Events Settings. See: Global Event Settings
Facebook has made some changes around how their pixel interacts with 3rd party domains. This change comes as a result of the iOS 14 update, where Apple's policy now prohibits certain data collection and sharing in accordance to their App Tracking Transparency framework. As a result, you may find that the booking events on the pixel are displayed as "Hidden" within Facebook Business Manager.
We recommend using our Tracking Tags URL in your Facebook ad campaign to ensure you can still ascertain the value in bookings that the add generated. Google Analytics will allow you to track the "events" in the booking process.