Integrate Meta (Facebook) Pixel with your events

This article covers:

• Locating your Meta Pixel
• How to add your Meta Pixel to your events

How to find your Pixel ID in Meta Business Manager

If you have not yet created a Meta Pixel, follow Meta's Getting started guide.

To locate Meta Pixels that have been previously created:

1. Log in to your your Meta Business account, and select Ads Manager on the side menu
2. On the side menu select All Tools, then select Events Manager
3. On the side menu select Data Sources. Here you'll find your Meta Pixel ID

Adding a Meta Pixel to your event

1. From the left menu, click Dashboard
2. Under Manage events overview, click on the name of your event
3. From the left menu, select Event publication under Event promotion
4. On the Event publication page, select the Event tracking tab
5. Tick the Enable Facebook Pixel checkbox
6. Enter your Meta Pixel ID into the Facebook Pixel ID field
7. Select the Track all events checkbox if you wish your Facebook Pixel to fire for all the events listed e.g. View Event, View Sessions. Alternatively, select the specific events you wish to track
   
8. Press Save

Which Facebook Standard Events do the TryBooking tracking events correspond to?

The following tracking events are listed on the tracking page in TryBooking, below we have listed the Standard Events in Meta that they correspond to. If you wish to track a particular TryBooking URL with a Standard Event of your choice, we suggest linking a Standard Event with a Custom Conversion within Meta. For more further information, please see Meta's Custom Conversions Guide.  

Should you want to apply your Meta Pixel to all new events you create by default, you can set this up via Global Events Settings. See: Global Event Settings