Follow Up Email & Email Buyers: Merged into one feature with new functionality

Communication with your customers is now even easier and more convenient, with the new and improved Email Buyers feature. Allowing you to create more touch points with your customers for their purchase, automation of sends, and visibility of send history. 

Below you will find a summary of the new functionality and changes.
For a complete user guide, see: Email Buyers (New and Improved)

What's New?

Single menu item for both Email Buyers and Follow Up Email

In the Event Dashboard, under the side menu heading 'Emails (communication) you will no longer see Follow Up Email. Instead, you will find the option:

You will still be able to set up a Follow Up Email from this new area. This is done by setting the Delivery Time to On completion of booking (Follow Up Email).

By having both the Email Buyers and the Follow Up Email in the one area we aim to eliminate confusion around when to use which option and give you better visibility on what email communications you have actioned for your customers. 

The ability to schedule sends for automation

Allowing you to set and forget, so you can focus on the more important areas on managing your event/s. Whilst you will still have the option for an immediate send, and sending on completion of booking, you will also have the option to select from the following send timings: 

• 2 days before event
• 1 day before event
• 2 hours before event
• 1 hour before event
• Custom, select a specific date and time

Tags for Custom Form questions now available

Along with our standard Event and Booking tags, you will now have the option to use tags for your Custom Forms questions to further personalise your communications.

Using the Custom Form Tags dropdown item on the editor toolbar, you will see a list of all Custom Form questions that have been asked Once Per booking (Per Ticket questions are not available for use in this area). 


For more information on how you can use tags, see: Email Buyers - Add personalised shortcuts

Select which customers you would like to send to

Keep your communications relevant for your customer's purchase by selecting which Sessions and/or Sections you would like the email to send to. You will have the option to select all Bookings, or from multiple and individual Session and Sections on your event. Perfect for unexpected changes to a particular Session you're offering, or import information for those that have booked to a particular Section with your event.

Visibility of what emails were sent and when they were sent

Emails drafted, scheduled and sent will all be visible on the Email Buyers landing page, giving you greater visibility over what communications you have scheduled and sent to your buyers throughout your event's life span.

Not only will it confirm when the email was sent, you will have the option to view a copy of the email sent via the View email option in the action menu:

Email Log

Not only will you see how many recipients the email successfully sent to under the Sent column on the Email Buyers landing page, but you will also have access to the send log to see the send status of each recipient. 

For a full list of send statuses, their definitions, and instructions for accessing the Email Log, see: Email Buyers - Email Send Log

Email Templates

Help standardise your communications with Email Templates. Whether you convert existing emails into templates or create templates for scratch, you will be able to upload them into your event with ease for further edits and customisation.

For more information, see: Email Templates