You can measure the impact of your TikTok ad campaigns on your event bookings by using a TikTok Pixel.
Adding a TikTok Pixel to your event
In TikTok create a TikTok Pixel ID, see TikTok's Set Up Guide
In TryBooking, from the left menu, click Dashboard
Under Manage events overview, click on the name of your event
From the left menu, select Event publication under Event promotion
On the Event publication page, select the Event tracking tab
Tick the Enable TikTok Pixel checkbox
Enter your TikTok Pixel ID into the field
Select the Track all events checkbox if you wish your TikTok Pixel to fire for all the events listed e.g. View Event, View Sessions. Alternatively, select the specific events you wish to track
Press Save
Which TikTok Standard Events do the TryBooking tracking events correspond to?
Below we have listed the Standard Events in TikTok and what TryBooking Tracking events they correspond to.
Tracking event listed in TryBooking | TikTok Standard Event |
View Event | Page View |
View Sessions | Page View |
View Sections | Page View |
View Data Collection | Page View |
View Checkout | Add to Cart (Page view is also lodged) |
Submit Payment | Add Payment Info |
View confirmation Receipt | Complete Payment (Page View is also lodged) |
Should you want to apply your TikTok Pixel to all new events you create by default, you can set this up via Global Events Settings. See: Global Event Settings
Can take 3-5 minutes for stats to reflect on TikTok Ad Manager
TikTok Pixel is Cookies dependent. If the customer denies advertising cookies, that will have to 'turn off' TikTok for that customer