Integrate TikTok's Pixel with your events

Measure your TikTok ad campaign performance with those that have booked to your TryBooking event using a TikTok Pixel.

Adding a TikTok Pixel to your event

1. In TikTok create a TikTok Pixel ID, see TikTok's Set Up Guide
2. In TryBooking, from the left menu, click Dashboard
3. Under Manage events overview, click on the name of your event
4. From the left menu, select Event publication under Event promotion
5. On the Event publication page, select the Event tracking tab
6. Tick the Enable TikTok Pixel checkbox
7. Enter your TikTok Pixel ID into the field
   
8. Select the Track all events checkbox if you wish your TikTok Pixel to fire for all the events listed e.g. View Event, View Sessions. Alternatively, select the specific events you wish to track
9. Press Save

Which TikTok Standard Events do the TryBooking tracking events correspond to?

Below we have listed the Standard Events in TikTok and what TryBooking Tracking events they correspond to. 

Should you want to apply your TikTok Pixel to all new events you create by default, you can set this up via Global Events Settings. See: Global Event Settings

Can take 3-5 minutes for stats to reflect on TikTok Ad Manager

TikTok Pixel is Cookies dependent. If the customer denies advertising cookies, that will have to 'turn off' TikTok for that customer