You may wish to track conversion from advertising spend or associates who may be recommending your event to their members. TryBooking offers a variety of tracking options to consider:
If you're promoting your event via Facebook, Twitter, Google+, your website, an association website or media website, you can monitor your patronage from each medium. Just add your TryBooking event URL (e.g. https://www.trybooking.com/243359) to these sites and monitor them via the Ticket Sales per URL Referrer Report.
Bookings made to your event via the following areas will be counted under www.trybooking.com:
- The Find Event or Buy Tickets search on the TryBooking website
- The Buy more tickets and Find other events options at checkout
- The Event Listing Page and Event Listing Widget
- Bookings processed by the event organiser using either the Preview Event button or the Make a Booking options in their account
On this report, you will only see the sites that allow for their URL to be passed through. For those sites that don't pass their URL through, please consider using a tag in your URL. See instructions below.
Adding tracking tags to your event
You can add tags to your TryBooking event URL in order to track which specific groups/sites are bringing most traffic & bookings to your event. Tags are also extremely useful when figuring out which commissions need to be paid based on sales delivered in certain situations.
How to add a tracking tag:
- Type your URL into your web browser i.e. https://www.trybooking.com/243359
- Press enter
- This now changes the URL to a longer version i.e. for the case above this becomes https://www.trybooking.com/events/landing?eid=243359&
- At the end of this longer URL, add in '&track=XXX' (where XXX is your tag). Your tag could include words to describe that group e.g Association, Blog, Website, Joesfacebook, Alumnifacebook etc. You can set up as many of these tags as you need.
- Pass the full TryBooking event URL including the respective tag to your groups asking them to link to your event with this URL on their websites
- You can track ticket purchases via these tags on the Ticket sales per tracking tag report
You can also add Google Analytics to the event homepage which will track entry and the completion of the booking process.
With TryBooking you can have your own Google Analytics tracking code fire on the event landing page and also the booking confirmation page. This will, in effect, let you track your marketing effectiveness as you can track the flow of traffic from your website to TryBooking, seeing those who start to book and those that complete.
Step 1: Complete the following steps in Google Analytics
Access the tracking ID
- Log into your Google Analytics Account located at https://analytics.google.com
- Choose the account that you wish to use
- Navigate to the Admin section
- Click on Create property, then select Web and Continue
- Enter the property details: pick a website name, we suggest 'TryBooking'
- In the website URL enter https://www.trybooking.com. Ensure that you select https://
- Enter the industry category (not compulsory) and reporting timezone
- Once created, navigate to Property settings in the Admin section
- The Tracking ID should be shown within this section. Copy the Tracking ID
Step 2: Complete the following steps in TryBooking
- On the left menu, select Dashboard
- Under Manage events overview, click on the name of your event
- Under Event promotion in the left menu, click on Event publication
- Click on the tab Event tracking
- Tick Enable Google Analytics
- Enter the Tracking ID recorded from Step 1 above
- Select which 'events' your wish to track e.g. view event, view sessions, view data collection, view checkout, submit payment and view confirmation receipt
- Click Save
- Repeat these steps for any additional events you create
Using Google Analytics with Embedded Widgets
For Google Analytics to work with the Embedded Widgets options (both Event Listing and the Embedded widget) it involves cross-domain tracking.
For it to work it requires 2 things:
- The Universal Google ID to be used on both the website that has the widget embedded and added into the TryBooking event. The following guide will walk you through where you can locate the Universal Google ID: https://support.google.com/analytics/answer/9539598?hl=en
- In Google Analytics you will need to ensure you have set to allow for tracking on both your website's domain and the TryBooking domain (trybooking.com). The following guide will walk you through how to do so within Google Analytics: https://support.google.com/analytics/answer/2795830
See Page views in Google Analytics
From within Google Analytics, you should now see page views from the Trybooking.com domain:
- Ensure that you have selected the TryBooking property in the top left corner
- On the left menu, select Behaviour, then Site content and finally, All pages
TryBooking allows you to track your Facebook ad spend against the number of successful purchases and bookings. This means you can run different ad campaigns for one event and attribute the purchase value and bookings back to that one ad.
Recently Facebook has made some changes around how their pixel interacts with 3rd party domains. This change comes as a result of the iOS 14 update, where Apple's policy now prohibits certain data collection and sharing in accordance to their AppTrackingTransparency framework. As a result, you may find that the booking events on the pixel are displayed as "Hidden" within Facebook Business Manager.
We recommend using our Tracking Tags URL in your Facebook add campaign to ensure you can still ascertain the value in bookings that the add generated. Google Analytics will allow you to track the "events" in the booking process.
Adding a Facebook Pixel to your event
- From the left menu, click Dashboard
- Under Manage events overview, click on the name of your event
- From the left menu, select Event publication under Event promotion
- On the Event publication page, select the Event tracking tab
- Tick the Enable Facebook Pixel checkbox
- Enter your Facebook Pixel ID into the field
- Select the Track all events checkbox if you wish your Facebook Pixel to fire for all the events listed e.g. View Event, View Sessions. Alternatively, select the specific events you wish to track
- Press Save
Which Facebook Standard Events do the TryBooking tracking events correspond to?
The following tracking events are listed on the tracking page in TryBooking, below we have listed the Standard Events in Facebook that they correspond to. If you wish to track a particular TryBooking URL with a Standard Event of your choice, we suggest linking a Standard Event with a Custom Conversion within Facebook. For more information on how to do this, click here.
|Tracking event listed in TryBooking||Facebook Standard Event|
|View Data Collection||ViewContent|
|Submit Payment (this is for PayPal payments only)||AddToCart|
|View Confirmation Receipt||
How to find your Facebook Pixel ID in Facebook Business Manager
If you have not yet created a Facebook Pixel, follow the instructions listed here for more information. To find Facebook Pixels that have been previously created, follow the instructions below:
- Log in to Facebook and go to your Ads Manager account
- Click on the menu icon in the upper left corner and select Events Manager
- You'll land in the Data Sources tab, here you'll find your Facebook Pixel ID
Please sign in to leave a comment.